The world of retail design is about to get a legendary shake-up, and it's all thanks to a Richmond-based retailer with a unique story. Prepare to dive into the fascinating world of Best Products and its impact on architecture and art.
The Rise of Best Products
Best Products, a Richmond-based retailer, has an incredible story that goes beyond its warehouse-style stores. Don O'Keefe, a renowned architect and expert in Richmond's architectural history, believes that Best Products' impact on design is unparalleled in Virginia since the time of Thomas Jefferson. This is a bold statement, and one that immediately piques my interest.
What makes Best Products so special? Well, personally, I think it's their innovative approach to combining art and retail. The founders, Sydney and Frances Lewis, were not only successful philanthropists but also had a deep passion for art. They wondered how to merge their love for art with their retail business, and thus, a revolutionary idea was born.
The Power of Collaboration
The Lewises' collaboration with architect James Wines is a key aspect of Best Products' success. Wines, trained as a sculptor, brought a unique perspective to the table. His task? To transform an existing box store on Midlothian Turnpike into an architectural marvel. The result? The iconic "Peeling Building," a design that caught the world's attention.
The Peeling Building's design is a masterpiece in itself. By adding another layer of brick with the illusion of peeling, Wines created a visually stunning and thought-provoking structure. It's a perfect example of how art can transform the mundane into something extraordinary. This building, in my opinion, represents the essence of Best Products' mission.
A Family's Legacy
The Lewis family's impact on Richmond and the world of design is immense. Their funding and support for architectural experimentation have left an indelible mark. The Best Products headquarters in Henrico, designed by Hardy Holzman Pfifer Associates, is a testament to their vision. With its enormous arcing form and reference to the Doge's Palace in Venice, it's a true work of art.
One detail that I find particularly fascinating is the entrance to the headquarters. The two stone eagles, standing at 14 feet, were salvaged from a demolished art deco skyscraper in New York. The Lewises' attention to detail and their ability to incorporate unique elements into their designs is truly remarkable.
Art in Unexpected Places
Best Products didn't stop at their showrooms. They brought art into their stores, hanging valuable and interesting pieces behind the registers. They even had a program where they commissioned artists to create images for their delivery trucks, which they called "rolling billboards." This integration of art into everyday life is a powerful statement and a unique way to support artists.
A Lasting Impact
The exhibit at the Branch Museum of Design, curated by Don O'Keefe, is a celebration of Best Products' legacy. It showcases their innovative designs, their impact on the art scene, and their contribution to the world of architecture. The exhibit, which runs until June 21, is a must-see for anyone interested in design, art, and the power of collaboration.
In my opinion, Best Products' story is a reminder of the potential for innovation and the impact that a single idea can have. It's a testament to the power of art, architecture, and the vision of a family who dared to think differently. So, if you're in Richmond, make sure to visit the exhibit and experience the magic of Best Products for yourself.
